The Frill alternative with a real free plan
Frill packages feedback, a public roadmap, and changelog announcements into one clean product. It's a solid tool, but there's no free tier, ideas are capped on the entry plan, and removing Frill's own branding costs extra even after you're paying. Upstep starts free with white-labeling included.
Try Upstep free, no credit cardWhy developers look for a Frill alternative
Frill's cheapest plan is $25/month for 50 ideas and a single survey. Unlimited ideas require the $49/month Business plan, and white-labeling isn't bundled in until the $149/month Growth plan (or as a separate paid add-on on the cheaper tiers).
- ✕No free plan, paid tiers start at $25/month after a 14-day trial
- ✕Entry plan caps you at 50 ideas
- ✕White-label branding removal requires the $149/month plan or a paid add-on
- ✕No dedicated React Native SDK for mobile apps
- ✕Enterprise features (SOC2, audit logs) start at $349/month
Upstep vs Frill, feature comparison
| Feature | Upstep | Frill |
|---|---|---|
| Free plan (no credit card) | ✓ | ✕ |
| White-label included on entry plan | ✓ | ✕ |
| Unlimited feedback on entry plan | ✓ | ✕ |
| React Native / mobile SDK | ✓ | ✕ |
| 2-line code integration | ✓ | ✕ |
| User voting on feedback | ✓ | ✓ |
| Public roadmap + widget together | ✓ | ✓ |
| Bug report + feature request types | ✓ | ✓ |
| Built-in MCP server for AI agents | ✓ | ✕ |
The bottom line
Frill is a well-designed tool once you're paying for it. If you want to start collecting feedback today without a credit card, and keep your own branding without an upsell, Upstep gets you there free.
Also unique to Upstep
- ✓Built-in MCP server. Claude Code, Cursor, or any MCP client can triage this project's inbox directly, without leaving your editor.
- ✓Fluid triage boards. Custom columns and drag-to-reorder, tuned to feel instant instead of clunky.
- ✓Dev-only tasks. Frill doesn't separate internal work from the public roadmap. Upstep does, agent and team tasks stay off the board your users see.
- ✓Separate agent workspace. Your AI can run its own board for internal tasks, entirely apart from user feedback.
Start collecting feedback today
Free plan. 2-line integration. No credit card, no sales call, no redirect to a third-party board.
See how an in-app feedback board works before you compare plans.
Get started freeFree plan · No credit card · 2-line setup